On November 15, 2025, the three-day Saudi Industrial Exhibition (ITSA) grandly opened in Riyadh. WESDUN, a leading global manufacturer of valves, water meters, and flow meters, participated with its full range of core products and customized solutions, deeply aligning with Saudi Arabia’s infrastructure development, needs under its “Vision 2030” and injecting new momentum into Sino-Saudi industrial cooperation.
Focusing on Saudi Market Demands, Core Product Strength Attracts Attention
At this exhibition, WESDUN closely followed the needs of Saudi Arabia’s three core sectors: energy, water, and new city construction, showcasing a highly adaptable product matrix, developed specifically for these needs:
- Industrial Valve Series: Covering high-pressure and corrosion-resistant models such as gate valves, ball valves, and check valves, conforming to API and ISO international standards and SASO Saudi local certification, suitable for key projects such as desalination plants, power plants, and oil and gas engineering projects;
- Smart Water Meter Product Line: Including ultrasonic household water meters and multi-jet dry water meters, featuring low-flow detection, real-time data transmission, and leakage alarm functions, contributing to smart water management and resource conservation in Saudi Arabia;
- Industrial Flow Meter Series: Introducing electromagnetic flow meters, vortex flow meters, and handheld ultrasonic flow meters, precisely adaptable to the fluid measurement, needs of various scenarios in petrochemical, power, and construction industries, balancing stability and ease of operation. At the exhibition, the technological advancement and localization capabilities of WESDUN products garnered significant attention, from local engineering contractors and international buyers, receiving over 60 potential clients and reaching several preliminary cooperation agreements.
Leveraging the Exhibition Platform to Deepen China-Saudi Arabia Industrial Collaboration
The 2025 Saudi Industrial Exhibition, as the Middle East hub of the Hannover series of industrial roadshows in Germany, focuses on cutting-edge themes such as Industry 4.0 and digital transformation, serving as a crucial bridge connecting global industrial resources with the Saudi market. At this exhibition, WESDUN not only showcased the quality and strength of “Made in China” to the Middle East market through product displays and technical exchanges, but also established direct cooperation channels with local distributors and engineering EPC companies through the China-Saudi Arabia industrial matchmaking event held concurrently with the exhibition.
A representative from WESDUN’s foreign trade department stated, “Saudi Arabia, as a key market connecting the Belt and Road Initiative and Vision 2030, presents vast opportunities for fluid control equipment such as valves and water meters through its large-scale infrastructure upgrade plan. Our participation in this exhibition is not only about showcasing our products, but also about deeply integrating into the local supply chain. By providing products and services that meet local standards, we aim to support the implementation of key projects in Saudi Arabia, such as seawater desalination and the NEOM new city development.”
With technological innovation at its core, WESDUN is strategically positioned for long-term development in the Middle East.
Having cultivated the foreign trade sector for many years, WESDUN consistently adheres to international standards. Its products have passed quality certifications, in numerous countries and regions worldwide and are exported to over 30 markets in Europe, America, the Middle East, and Southeast Asia. Addressing the unique climate and operating conditions of the Middle East, WESDUN’s R&D team has optimized the high-temperature resistance and sand erosion resistance of its products, while also providing comprehensive localized services from product selection and installation guidance to after-sales maintenance.
This exhibition is an important step for WESDUN in its expansion into the Middle East market. In the future, the company will further strengthen cooperation with local Saudi partners, leverage the policy benefits of China-Saudi Arabia economic and trade cooperation, and continue to launch product solutions that better meet regional needs, contributing to the sustainable development of infrastructure in the Middle East.
